The terms UX (User Experience) and CX (Customer Experience) are related but have different focuses.
A UX designer is primarily responsible for designing and improving the user experience of a digital product or service, such as a website, app, or software. Their goal is to create interfaces and interactions that are intuitive, easy to use, and enjoyable for the user. They use a variety of research methods, such as user testing and user feedback, to understand user needs and behaviors and create user-centered designs.
On the other hand, a CX designer is responsible for designing and improving the entire end-to-end experience that a customer has with a brand, both online and offline. They are concerned with all touchpoints and interactions a customer has with a company, from the initial brand awareness to post-purchase support. They use research methods such as customer surveys, customer feedback, and analytics to understand customer needs and behaviors and design experiences that meet or exceed customer expectations.
While UX designers focus on the user interface and user interactions, CX designers have a broader scope and consider all aspects of the customer journey, including brand messaging, customer service, and product quality. Both UX and CX designers aim to create positive experiences, but their focus and scope differ.